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International Press Launch in France

Numerous journalists and photogarphers from around the world gathered at a secret location in France on 15th and 16th July to be the first invited guests to view the new ground braking LEXION HYBRID generation of combines.  The location lent itself perfectly to the 'blue hour' marketing campaign to launch the new product, with the main event starting at 21.00 just as the sun fell behind the horizon which creates a particular hue in the sky - known as the blue hour.